Work

Case studies follow one structure: context, insight, bets, solution, execution, validation, reflection. Every number is sourced.

Case studies

• 01Mercedes me redesignMercedes-Benz USA · er studio · Redesign+45%2020
• 02Barron's mobile appDow Jones · Feature2023
• 03Personalization metrics and a cohort experimentDow Jones · Growth & experimentation+28%2023
• 04WSJ app: live updates, AI Read to Me, identity merge, Media tabDow Jones · Feature2023
• 05AI-native operations platform for medspas, centered on the voice front deskRhodium · AI3,5002026
• 06Delivery-dispute risk scoringPrepProof · Feature$4M+2026

Shorter notes

• 07Ka-chingMastercard · er studio · 0→150,000+2023
• 08Xiaomi companion app, U.S. localizationXiaomi · er studio · Feature2023
• 09Soul, Korea market versionSoul · er studio · Feature2023
• 10Tap rewards systemMicrosoft (seconded to Tap Network) · Feature200,000+2021
• 11Tom & I, an oral-history voice agentIndependent · Tom of Finland Foundation · AI2026
• 12plaiirSide project · 0→1soon18+ · password
• 13U Market: groceries for a food desertUber Eats · er studio · 0→12023
• 14Auggi: a gut-health assistantAuggi · er studio · 0→12020